Clarence Fruster

• Executive Producer for Plan B One-Step custom fabricated shipping container experience for festival activations.

+ Create & Manage all project estimates, budgets, SOW's, addendums & change orders

+ Manage all project related production expenses, client approvals & reconciliation

+ Manage Senior Producer, Technical Director, Creative Director & Delegate Manager level direct reports

+ Manage relationships with agency partners & 3rd party vendors

+ Work with client engagement, production direct reports & creative service lines to manage project

deliverables and define best practices for optimal delivery

• Executive Production of Hybrid Broadcasts for GSK using their Raleigh/Durham office space

(Trelegy & Anoro Brand Forum '20, Trelegy NSM '20, Town Hall with Emma Walmsley '21)

+ Create & Manage all project estimates, budgets, SOW's, addendums & change orders

+ Manage all project related production expenses, client approvals & reconciliation

+ Manage Senior Producer, Technical Director, Creative Director & Delegate Manager level direct reports

+ Manage relationships with agency partners & 3rd party vendors

+ Work with client engagement, production direct reports & creative service lines to manage project

deliverables and define best practices for optimal delivery

• Executive Production of Multi-City Hybrid Broadcasts for Astrazeneca

(ASH '21 @ ATL/Zurich, ORD Congress '21 @ Cambridge-UK/Gaithersburg/Boston/NYC, WCLC/ESMO '21 @ Gaithersburg, ASCO GI & ASCO GU '22 @ SF)

+ Create & Manage all project estimates, budgets, SOW's, addendums & change orders

+ Manage all project related production expenses, client approvals & reconciliation

+ Manage Senior Producer, Technical Director, Creative Director & Delegate Manager level direct reports

+ Manage relationships with agency partners & 3rd party vendors

+ Work with client engagement, production direct reports & creative service lines to manage project

deliverables and define best practices for optimal delivery

• Executive Production of HSBC's "Together Weeks" post-covid return to the office experiences in Buffalo, NYC & Chicago

• Ideate, Pitch, Scope, Budget, Liaise with Client, Project Manage & Execute multi-city experience featuring custom branded delegate management site, creative identity, custom fabrication, influencer booking, onsite management & hybrid presentations.

Samsung Experience Stores Nationwide Launch (LA, HOU, NYC)

Samsung

We’re Magnetic

January 2019 - Present

SR. Producer

-Sr. Producer of a 3 city Interactive Digital OOH Campaign & Launch Event series for Los Angeles, Houston & NY Samsung Experience Stores

-Create & Manage all Estimates & Internal Budgets.

-Manage all Roosevelt Field Mall production, staffing, travel, inventory, touring & onsite logistics for Interactive Digital OOH Campaign & Launch events in LA, HOU & NY.

-Report directly to the agency’s Global Head of Production while working with Business Lead & Creative teams on behalf of Samsung’s Orion Launch business.

Amway’s Artistry Beautyfest Tour (Austin, Chicago, Miami)

Mirrorball Agency

September - November 2018

Lead Producer

-Lead Producer of a 3 city beauty tour targeting an ethnically diverse millennial market.

-Manage all budget, production, staffing, travel, inventory, touring & onsite logistics.

-Report directly to the agency’s executive director of production while executing in tandem with Account director & Creative director.

KFC X Nigo's Human Made Pop Up Shop

Lead Producer • Hypebeast, Wieden + Kennedy, UEG & KFC

October - November 2018

-Executed all production needs set forth by Hypebeast's  Head of Production, partner agencies & the client (KFC)

-Oversaw all onsite production processes & implementation of creative vision

-Led the staffing process for all production & public/consumer facing staff

-Managed & executed the permitting process with NYC's SAPO office

-Managed event budget

Vice New Frontiers (NewFronts)

Vice

April - May 2018

Production Manager

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Work directly with the showcaller & manage showcalling staff

-Work with the venue & client to implement adjustments as needed

The North Face X The Fader Grammy Week VIP Suite

Cornerstone/Fader

February - March 2018

Producer

-Handle all production needs as set forth by the Strategy Team, Account Team & Client

-Create a plan of action based on the provided budget

-Work within the provided budget to meet Strategy Team, Account Team & Client needs

-Manage all event related inventory, set up & load out

-Hire staff & manage production assistants

-Work with the venue & client to implement adjustments as needed

Nike Air Max Day: NYC On Air

MKTG/Nike

March 2018

Production Manager

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Work with the venue & client to implement adjustments as needed

Summer Streets 2018 - Foley Square

Ideko & NYC DOT

July - August 2018

Producer

-Supervise all elements of production pertaining to the Foley Square rest stop for the DOT's annual Summer Streets.

-Hire & Supervise public facing staff.

-Handle all production related permitting & compliance for onsite activations & activities.

-Communicate with the DOT & Heads of Production to implement all needed

-Manage the production partner & the production needs of all onsite activations

Nike Go NYC 5K

Ideko Productions/NIKE

April 2018

Production Manager

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Work with the venue & client to implement adjustments as needed

Bacardi Rum Room NYC Launch Event

Team Enterprises/Bacardi

May 2018

Local Producer

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Work with the venue & client to implement adjustments as needed

Havana Club “Amparo” Immersive Theater Experience

Team Enterprises/Bacardi

March - April 2018

Local Producer

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Work with the venue & client to implement adjustments as needed

McDonald’s “MIX by Sprite” In Store Launch

Cornerstone/Fader

April- May 2018

Local Producer

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Work with the venue & client to implement adjustments as needed

Gorillaz Williamsburg Pop Up (Meadows Festival 2017)

Crush

September 2017

Local Producer

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Work with the venue & client to implement adjustments as needed

Hamburger Helper X 40 OZ NYC Event

Havas

July - August 2017

Production Manager

-Handle all production needs as set forth by the executive producer & client

-Manage all event related inventory, set up & load out

-Assist in staffing & managing production assistants

-Assist in booking & artist relations

-Work with the venue & client to implement adjustments as needed

Made In America Festival 2014 (Philadelphia)

Translation/Budweiser

June 2014 - June 2015

Supervisor, Cultural Experiences

- Experiential creative, curation and creative direction

- Account management & Client Services

- Supervise Experiential planning and execution

- Talent, influencer, cultural research and direction across accounts

- Facilitate development of 360 branded entertainment platforms by scoping projects, identifying/assembling teams, creating budgets and timelines

- Collaborate in creative development of sales materials and experiential executions

- Pitch marketing partnerships and executions aligned with client brief & KPIs

- Oversight of experiential feedback and research to clients

- Ownership of Official Festival Recap for client

Kaiser Permanente’s Flywheel Pop Up Feat. Steph Curry & Chris Paul

Translation/Kaiser Permanente

Supervisor, Culture Experiences

June 2014 - June 2015

• Executive production, staffing and management of event

• Plan for resourcing needs, scale up, work within tight timing/budget, address changes in client direction

• Account management & Client Services

• Oversight of experiential feedback and research to clients

• Venue, Vendor and Staff acquisition, negotiation and management.

• Experiential creative, curation and creative direction

• Supervise Experiential planning and execution

• Talent, influencer, cultural research and direction

• Collaborate in creative development of sales materials and experiential execution

• Pitch marketing partnership and execution aligned with client brief & KPIs

• Oversight of experiential feedback and research to clients