With a career in Digital, Experiential & Culture Marketing now spanning 18+ years (With the last 10 as an Executive Production Lead), I bring a uniquely versatile outlook to a wide variety of quality, high impact projects.
Associate Director of Production for team functioning as the AOR for production & deployment of high-profile Ryan Reynold's Video digital & print campaign for Acadia Pharmaceuticals (Unbranded Consumer & HCP Tactics):
+ Report directly to VP Group Director
+ Work includes branded and unbranded assets, with particular focus on custom websites, social posts, animated banners, KOL videos, Print Assets, Downloadable Screeners, Downloadable PDFs & copy updates.
+ Create Briefs, Estimates, SOWs, timelines & all associated production documents.
+ Manage and communicate with internal teams like Art, Copy, Editorial, Strategy, Resourcing, and Client Services to ensure efficient team collaboration and timely hand-off of deliverables
+ Manage a dedicated team of 3 Senior Producers dedicated to the $12 Mill.+ in Tactics associated with this campaign
+ Maintain clear understanding of client/brand vision through weekly client and inter-agency meetings; use this understanding to ensure vision is properly communicated to internal teams and pulls through in final deliverables
+ Communicate weekly with Client Services, Finance, and other members of Production Department to build/maintain scopes and tactical plans, and track billable hours to approved budgets
+ Build custom timelines for all projects; create and maintain custom content tracking systems, including tracking spreadsheets and other infrastructure to ensure assets are organized, clearly versioned, and centrally available to all team members
+ Work with regulatory for efficient navigation through MLR process, including multiple rounds of review, ensuring approvals for timely launch
Associate Director of Production for team functioning as the AOR for production & deployment of high-profile KOL Video digital campaign for Acadia Pharmaceuticals:
+ Report directly to VP Group Director
+ Work includes branded and unbranded assets, with particular focus on custom websites, social posts, animated banners, KOL videos & copy updates.
+ Create Briefs, Estimates, SOWs, timelines & all associated production documents.
+ Manage and communicate with internal teams like Art, Copy, Editorial, Strategy, Resourcing, and Client Services to ensure efficient team collaboration and timely hand-off of deliverables
+ Maintain clear understanding of client/brand vision through weekly client and inter-agency meetings; use this understanding to ensure vision is properly communicated to internal teams and pulls through in final deliverables
+ Communicate weekly with Client Services, Finance, and other members of Production Department to build/maintain scopes and tactical plans, and track billable hours to approved budgets
+ Build custom timelines for all projects; create and maintain custom content tracking systems, including tracking spreadsheets and other infrastructure to ensure assets are organized, clearly versioned, and centrally available to all team members
+ Work with regulatory for efficient navigation through MLR process, including multiple rounds of review, ensuring approvals for timely launch
Nuplazid Real World Evidence Updates
Associate Director of Production for team functioning as the AOR for production & deployment of high-profile Real World Evidence Updates digital & print campaign for Acadia Pharmaceuticals (Consumer & HCP Tactics):
+ Report directly to VP Group Director
+ Work includes branded and unbranded assets, with particular focus on custom websites, social posts, animated banners, KOL videos, Print Assets, Downloadable Screeners, Downloadable PDFs & copy updates.
+ Create Briefs, Estimates, SOWs, timelines & all associated production documents.
+ Manage and communicate with internal teams like Art, Copy, Editorial, Strategy, Resourcing, and Client Services to ensure efficient team collaboration and timely hand-off of deliverables
+ Manage a dedicated team of 3 Senior Producers dedicated to the $2 Mill. + in Tactics associated with this campaign
+ Maintain clear understanding of client/brand vision through weekly client and inter-agency meetings; use this understanding to ensure vision is properly communicated to internal teams and pulls through in final deliverables
+ Communicate weekly with Client Services, Finance, and other members of Production Department to build/maintain scopes and tactical plans, and track billable hours to approved budgets
+ Build custom timelines for all projects; create and maintain custom content tracking systems, including tracking spreadsheets and other infrastructure to ensure assets are organized, clearly versioned, and centrally available to all team members
+ Work with regulatory for efficient navigation through MLR process, including multiple rounds of review, ensuring approvals for timely launch
