Through relationships & experience developed over the course of my 10+ years as an Experiential Marketer, I’ve established myself as a reputable digital & field marketing specialist in the culture events space.
Red Bull Music Academy, Sound Select, Daily Note Distribution
Red Bull NYC
Digital & Field Marketing Specialist
2013 - 2018
• Develop successful digital & field promotion programs based on client brief & KPIs
• Talent, influencer, cultural research and direction across accounts
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
Jack Daniel’s Motel No. 7
Mirrorball/Jack Daniel’s
Digital Marketing Specialist
December 2016
• Develop successful digital promotion programs based on client brief & KPIs
• Talent, influencer, cultural research and direction
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
Perrier Flavors Sunset
Mirrorball/Perrier
August - September 2017
• Develop successful digital promotion programs based on client brief & KPIs
• Talent, influencer, cultural research and direction
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
The Fader X Spotify: Rap Caviar @ The BK Museum
Spotify/The Fader
Digital Marketing Specialist
December 2017
• Develop successful digital promotion programs based on client brief & KPIs
• Talent, influencer, cultural research and direction
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
Jack Daniel’s X Complex Neighborhood Flavor
Complex/Jack Daniel’s
Digital Marketing Specialist
July 2017
• Develop successful digital promotion programs based on client brief & KPIs
• Talent, influencer, cultural research and direction
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
• Develop successful digital promotion programs
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
• Executive production, staffing and management of event
• Plan for resourcing needs, scale up, work within tight timing/budget, address changes in client direction
• Account management & Client Services
• Venue, Vendor and Staff acquisition, negotiation and management.
• Experiential creative, curation and creative direction
• Talent, influencer, cultural research and direction across accounts
• Collaborate in creative development of sales materials and experiential executions
• Pitch marketing partnerships and executions aligned with client briefs & KPIs
• Oversight of experiential feedback and research to clients
Asics X Complex Kenun Cloud Event
Complex/Asics
Digital Marketing Specialist
August 2017
• Develop successful digital promotion programs based on client brief & KPIs
• Talent, influencer, cultural research and direction across accounts
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
Southpaw Music & Entertainment 2007 - 2012
Digital Marketing & Hip Hop Booking
• Develop successful digital promotion programs
• Talent, influencer, cultural research and direction
• Live Talent Booking
• VIP/Influencer Promotions (E-Blasts, Social Media Campaigns)
• Identify & Facilitate Marketing in conjunction with relevant media, events & influencers
• Venue Management
